About Us

At Nexxite, we value creativity and individuality, but most important to us is responsive, top-quality service to our clients. We believe in dependability: we will complete your project and it will be delivered to you on time. And on budget.

Key Team Members

Nexxite team members are drawn from a wide variety of educational and industry backgrounds, offering you a broad range of diverse knowledge. Our people have years of experience in graphic arts, web design, programming, branding and marketing, ecommerce and information technology consulting. Not shown here are the many sub-contractors and specialized partners we also work with.

Paul Backalenick


Nexxite was founded in 2002 by Paul Backalenick, a former strategic IT planning consultant with over 20 years of experience working for national consulting firms, including Accenture, Ernst and Young, and Kurt Salmon Associates. Paul has an undergraduate degree from Brown University and an MBA from Boston College, where he concentrated on Marketing and Information Technology.

Karen Loew

Creative Director

A graduate of the Art Institute of Pittsburgh, Karen has worked in several advertising agencies before joining Nexxite. Karen is also a successful fine artist and volunteers her time to the Coast Guard Art Program (COGAP).

Hope DeRossett

Senior Developer

Self taught developer with a background in design. Hope has worked for various companies as a developer and has a passion for helping small businesses create a strong web pressence

Jan Gonzalez

Junior Developer

Jan majored in multimedia progamming and provides design and development expertise. He is responsible for selected new development projects and maintenance for many of our client's websites.

Carol Greenwald

Copywriting / Marketing

A graduate of Smith College, with a Ph.D. from the City University of New York, Carol is a sought-after speaker and an expert at crafting internet-optimal content for many Nexxite clients.

Harmony Keeney

Online Marketing Specialist/Developer

With a focus on online marketing, including SEO, social media and Google Adwords campaigns, Harmony helps clients hone their online presence. She works with Paul on projects involving brand identity and developing strategies for brand awareness.

David Torres

IT Support Technician/Developer

A graduate of The Art Institute, David started out in Front End Development and expanded his role to include IT Support for the company. He stays ahead of the latest technologies to provide the most advanced solutions for Nexxite and its clients.